Creating Distinctive Presentation Experiences for Sanofi’s Internal Events
Each event required a fresh creative direction that could bring the programme’s message to life while remaining recognisably Sanofi.
Each year brought the challenge of delivering a fresh theme and design, ensuring that the events felt innovative while aligning with Sanofi’s goals. Our mission was clear: take these events from functional to phenomenal, creating an atmosphere of excitement, engagement and alignment with Sanofi’s evolving vision.
The Rekarda Approach: Changing Themes and Tailored Experiences
To ensure each event felt new and exciting, we started from the ground up with a new theme and design every year, tailored to the specific sub-brand and its objectives. The goal was to move from “basic” to “wow,” applying that transformation across all internal events, town halls and kick-off meetings.
With themes changing every year, we work closely with C-level management to ensure the message is clear and the theme shines through to resonate with every member of Sanofi's team.
Custom Themes and Designs:
Each year, we designed a new theme that reflected Sanofi’s brand vision while introducing fresh, modern elements. The focus was on delivering an experience that employees looked forward to, with visually dynamic presentations and layouts that went beyond the typical corporate event.
Impressive Visuals and Storytelling:
The visual narrative for each event was critical. We used cutting-edge design techniques to transform slides and presentations into storytelling tools, incorporating branded elements and compelling visuals to grab the audience's attention.
Excitement-Driven Execution:
From town halls to cycle meetings, the goal was to make each event… an EVENT. We introduced interactive components, immersive visuals and storytelling that took these events from routine updates to experiences that energised and inspired teams. Each event had a custom-built design that captured Sanofi’s innovation and leadership in the healthcare sector.
Results: A Long-Term Creative Partnership Across Sanofi’s Internal Events
We ensured that each year’s event felt completely new, despite working within the same framework. Creating fresh, exciting designs that still aligned with Sanofi’s established brand identity required constant innovation and careful planning.
