Electrifying e& enterprise’s Gitex Presence with Interactive, Real-Time Customisation

All Cases
Event Presentations
Corporate Presentations
e& enterprise is the B2B technology division of e& (formerly Etisalat), one of the UAE's largest and most internationally recognised telecommunications companies. Gitex Global — held annually in Dubai — is the largest technology exhibition in the Middle East, attracting over 100,000 visitors and thousands of enterprise buyers, partners, and press delegates each year. For two consecutive years, 2023 and 2024, e& enterprise partnered with Rekarda to design the interactive presentation experience for their Gitex exhibition stand — requiring real-time adaptability, multi-screen formatting, and the ability to update content live
e& enterprise case image

At Gitex, the region’s largest tech event, e& enterprise wanted to break free from traditional presentations and create an experience that would command attention and showcase their high-tech services with flair.

The Rekarda Approach: Flexible, Interactive Design with Real-Time Adaptability

For Gitex 2023 and 2024, we pulled out all the stops to create a vivid, user-driven presentation. Our design prioritised customisation and interaction, with a dynamic approach that allowed live updates on-site, so e& enterprise could keep their content fresh and responsive throughout the event.

e& drive digital future to empower societies
e& portfolio

We set a plan, to tackle all presentations across all required ratio by the output is to focus on maximum flexibility, visual appeal and reflecting e& brand across all slides.

Customizable Slide Templates

We built a suite of versatile templates that allowed e& enterprise to effortlessly shift focus between key areas like cloud solutions, AI breakthroughs and data centers. The templates carried an edgy, high-tech aesthetic that suited e& enterprise’s image and allowed for quick adjustments based on visitor interest or live feedback.

Presentations for Multi-Screen Formats

With Gitex’s buzzing atmosphere, we designed presentations that could be experienced on both portrait and landscape screens. This allowed attendees to immerse themselves in e& enterprise’s services at their own pace

Real-Time Adaptability for On-Site Changes

In the fast-paced environment of GITEX, flexibility was key. We enabled real-time adjustments so that e& enterprise could adapt their presentation to any last-minute requests, shifts in focus, or audience needs, keeping the experience sharp and in tune with the event’s energy.

Results: Delivered Across Two Consecutive Gitex Events — Built for Live Adaptation

With the countdown to Gitex underway, we were up against the clock to create an experience that was both gripping and adaptable for the future. By focusing on interactivity and built-in flexibility, we armed e& enterprise with a powerful toolset to showcase their services in exciting new ways.

Let’s turn your challenges into opportunities. Ready to achieve more together?

Request a quote