Creating an Immersive Experience for Al Habtoor City
Al Habtoor City sought an interactive, visually immersive presentation to reflect the luxury and diversity of its hotel collection.
The presentation needed to highlight the personality of each hotel while bringing all three together as part of the wider Al Habtoor City experience. Hilton’s blue identity, W Dubai’s energetic style and V Hotel’s black and red palette each required a distinct treatment. At the same time, navigation had to feel seamless and intuitive for viewers.
Designing Three Visual Identities Within One Coherent Navigation System
We addressed this with a flexible design system that allowed customization without losing brand consistency. Transitions and interactive features guided viewers between sections, providing a seamless exploration of Al Habtoor City’s offerings.
The Rekarda Approach:
We designed an engaging, interactive journey across 108 slides, with clickable sections and a visually rich experience. Each section reflected the character of its respective hotel, creating a cohesive yet individually distinguished experience for the viewer.
Unified Branding Across Hotels
Each hotel’s section was infused with its unique branding—colours, fonts and imagery—while staying true to Al Habtoor City’s polished, unified brand identity.
Engaging, Interactive Design
Clickable sections and dynamic transitions created an intuitive, engaging navigation experience, making it easy for users to explore the presentation.
A Clear and Intuitive User Journey
We designed a straightforward visual journey, guiding users through the offerings of each hotel without overwhelming them, ensuring clarity and ease of exploration.
Results: A Sales Tool Built for the Luxury Market
The final presentation delivered an interactive, visually cohesive showcase of Al Habtoor City’s hotel portfolio. It allowed the brand to present its offerings in a harmonious, luxurious format, with each hotel’s identity seamlessly integrated into the Al Habtoor experience.
