Arabic-Language Presentations for Dubai’s New Cultural Plans

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Corporate Presentations
The Dubai Department of Culture and Tourism is the government authority responsible for positioning Dubai as a world-leading cultural and creative destination. Rekarda was commissioned to transform the Ministry's cultural strategy plans — dense, formal government documents — into an Arabic-language visual presentation for senior stakeholders and decision-makers. The work required both fluency in Arabic design conventions (right-to-left layout, typography selection, cultural visual norms) and the ability to translate complex policy language into clear, engaging storytelling.
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The Rekarda Approach: Turning Plans into a Cultural Story in Arabic

Starting from a document packed with information, we reimagined the content as a visually compelling story that reflected Dubai’s cultural aspirations. Every choice—from typography to animations—was carefully made to connect with Arabic-speaking audiences while respecting cultural nuances.

before

before dubai culture

after

after dubai culture

what we did

Arabic-Language Visual Design:

We created layouts, typography, and alignment specifically for Arabic content, optimizing visual flow and readability.

Engaging Elements with Subtle Animations:

We added design elements and light animations to create a sense of flow, making the presentation both engaging and enjoyable.

Streamlined Content for Clarity:

Starting from a dense document, we refined the content into concise visuals and key points, ensuring a smooth information flow without overwhelming the viewer.

Arabic-Centric Visual Choices:

Typography and visuals were chosen to reinforce the Ministry’s brand, creating a presentation that was both polished and culturally resonant.

streamlined content for clarity
arabic-centric visual choices

Results: A Government-Commissioned Cultural Strategy Presentation in Arabic. Delivered On Brief.

The final presentation was a culturally attuned piece that brought Dubai’s cultural plans to life. By blending local sensibilities with engaging visuals, we created a presentation that communicated the Ministry’s plans with clarity, playfulness and a sense of excitement about Dubai’s cultural future.

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