Turning Dubai Culture’s Strategic Plans into an Arabic Visual Presentation

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Corporate Presentations
Dubai Culture and Arts Authority is responsible for developing and supporting Dubai’s cultural and creative sectors. Rekarda was commissioned to transform formal cultural strategy content into an Arabic visual presentation for senior stakeholders and decision-makers. The project required careful right-to-left design, appropriate Arabic typography and the ability to turn complex policy information into a clear and engaging visual story.
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The Rekarda Approach: Turning Plans into a Cultural Story in Arabic

Starting from a document packed with information, we reimagined the content as a visually compelling story that reflected Dubai’s cultural aspirations. Every choice, from typography to animations, was carefully made to connect with Arabic-speaking audiences while respecting cultural nuances.

before

before dubai culture

after

after dubai culture

What we did

Arabic-Language Visual Design:

We created layouts, typography, and alignment specifically for Arabic content, optimizing visual flow and readability.

Engaging Elements with Subtle Animations:

We added design elements and light animations to create a sense of flow, making the presentation both engaging and enjoyable.

Streamlined Content for Clarity:

Starting from a dense document, we refined the content into concise visuals and key points, ensuring a smooth information flow without overwhelming the viewer.

Arabic-Centric Visual Choices:

Typography and visuals were chosen to reinforce the Ministry’s brand, creating a presentation that was both polished and culturally resonant.

streamlined content for clarity
arabic-centric visual choices

Results: A Clear Arabic Presentation for Senior Stakeholders

The final presentation was a culturally attuned piece that brought Dubai’s cultural plans to life. By blending local sensibilities with engaging visuals, we created a presentation that communicated the Ministry’s plans with clarity, playfulness and a sense of excitement about Dubai’s cultural future.

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