طلبت منا شركةالإمارات للاتصالات المتكاملة (DU) وهي المزود الرائد للاتصالات في الإمارات،تحويل عرضها التقديمي الوظيفي إلى عرض ديناميكي وجذاب.
Following its brand refresh, RAKBANK needed its new identity to work across the presentations used throughout the bank. Financial reporting required clear charts, tables and management commentary. Customer presentations needed to explain products and services, while internal teams needed reusable layouts for strategy and everyday communication.
Rekarda had created RAKBANK’s previous presentation template and was brought back to develop the new system. Our role was to translate the refreshed identity into practical presentation tools that could accommodate these different requirements.
منهجية Rekarda: التخطيط للرحلة انطلاقًا من تصور واحد
Rekarda developed reusable PowerPoint layouts for internal strategy, reporting and communication. The system brings together title slides, text and image layouts, charts, tables and planning diagrams, giving teams a consistent starting point for different types of content.
The refreshed identity carries through the typography, colour, graphic elements and layout structure. This gives teams room to communicate detailed information while maintaining a recognisable RAKBANK presentation style.
A clear framework for financial reporting
RAKBANK’s financial results and Management Discussion and Analysis presentations needed to bring performance figures and management commentary together in a clear structure.
Rekarda developed layouts for charts, tables, key figures and supporting explanations. A consistent hierarchy helps readers distinguish headline results from the detail behind them, while carrying the refreshed brand through formal financial communication.
Financial results in motion
Rekarda developed an animated financial-results presentation in PowerPoint and adapted the approved content into video. Leadership commentary, key figures and supporting imagery form a paced sequence, with motion directing attention to individual performance highlights.
The work also included landscape and portrait video formats, with pacing and composition adapted to their respective viewing environments.
A4 PowerPoint templates for financial results and MD&A
Alongside the presentation decks, Rekarda developed A4 PowerPoint templates for RAKBANK’s financial results and Management Discussion and Analysis reporting. These brought the refreshed identity into a document format suited to detailed reading and PDF distribution.
Clear typography and visual hierarchy help readers move between headline performance and supporting detail.Built in PowerPoint, the templates give RAKBANK’s teams an editable foundation for recurring reporting, allowing figures and commentary to be updated while maintaining a consistent branded format.
RAKBANK Elite: supporting customer conversations
Rekarda created a customer presentation for RAKBANK Elite covering wealth management, credit, cards, relationship management and digital banking.The design combines product information with photography, clear section navigation and a distinctive colour treatment.
It gives the team a consistent way to introduce the Elite proposition and explain its services and benefits to prospective customers.
Retail Banking: navigation by customer need
For Retail Banking, Rekarda created an interactive, clickable presentation intended for public use. Rather than requiring audiences to move through a fixed sequence, the presentation allowed users or presenters to navigate directly to the most relevant sections.
The structure made a broader range of information easier to explore while keeping the experience intuitive, connected and consistent with the RAKBANK identity.
Results: A consistent foundation across the bank
The work gave RAKBANK a connected suite of presentation tools spanning internal communication, financial reporting and customer conversations. Each format addresses a different purpose while carrying the refreshed identity through layouts, typography, colour and data presentation.
Reusable PowerPoint templates provide a foundation for future presentations, while the reporting decks, customer pitchbooks and animated results content show how the identity can adapt across different communication needs.
“It has been a genuine pleasure working with you throughout this journey. Thank you for your dedication, hard work, and partnership. We are proud of what we have achieved together and look forward to many more opportunities to collaborate in the future.”
Michelle Saddi | SVP & Head – Brand and Corporate Comms at Rakbank
نحول التحديات إلى فرص للنجاح، هل أنتم مستعدون لمزيد من الإنجازات؟
مشاريع ذات صلة
The work has included internal and external presentations, reporting templates, strategy decks, planning presentations, corporate profiles, project launches, broker briefings, exhibitions and urgent presentation support.Each requirement brings a different objective, audience and timeline. Some projects require a complete presentation developed for a major public moment.
Others need a reusable internal system, urgent production support or advice on the best way to communicate complex information.
Across every project, Rekarda’s role is to understand what Modon needs to achieve, recommend the strongest way forward and deliver work the team can rely on.
